FIRST Recognized as 2020 Gold Bulldog PR Award Winner
Global Nonprofit Receives Prestigious Public Relations Award for Campaign with Disney and Lucasfilm
MANCHESTER, N.H., June 16, 2020 – In recognition of a recent public relations and communications campaign, FIRST®, a robotics community that prepares young people for the future, has been declared the Gold Award winner in the category of Best Not-for-Profit/Association Campaign for the 2020 Bulldog PR Awards, one of the industry’s most prestigious awards programs. The campaign was created in partnership with FIRST sponsors Disney and Lucasfilm.
The Gold Award-winning campaign titled “Inspiring the Next Generation of Heroes and Innovators” was executed in partnership with Disney and Lucasfilm to increase access and awareness of FIRST programs globally, particularly for underrepresented communities and youth, and to leverage Star Wars to excite and engage new audiences around the power of technological innovation and creativity to build a better world.
The Bulldog Awards celebrate the best and the brightest in corporate communications and public relations. Judged exclusively by an illustrious panel of journalists, winners are selected based on criteria including campaign goals/objectives, strategy, execution, results achieved, and innovation/creativity.
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Disney and Lucasfilm have partnered once again with FIRST to inspire the next generation of heroes and innovators through the upcoming 2020-2021 FIRST season, FIRST GAME CHANGERS, as part of the Star Wars: Force for Change philanthropic initiative.
About FIRST®
FIRST® is a robotics community that prepares young people for the future through a suite of inclusive, team-based robotics programs for ages 4-18 (PreK-12) that can be facilitated in school or in structured afterschool programs. An international not-for-profit organization founded by accomplished inventor Dean Kamen in 1989, FIRST has a proven impact on STEM learning, interest, and skill-building well beyond high school. Boosted by a global support system of mentors, coaches, volunteers, alumni, and sponsors that include over 200 of the Fortune 500 companies, teams operate under a signature set of FIRST Core Values to conduct research, fundraise, design, and build robots, then compete and celebrate at local, regional, and international events. High school students are eligible for more than $80 million in college scholarships. Learn more at firstinspires.org.