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FIRST Brand & Marketing Hub

For more than 35 years, FIRST has built one of the most recognized brands in youth STEM education. Through award-winning campaigns, global partnerships, and community-driven storytelling, we connect people to new passions, inspire action, and help advance a mission that reaches millions around the world.  
Download Logos & Brand Guidelines View More Resources
Students celebrate while holding a FIRST trophy while confetti falls during the 2024 FIRST Championship.
Our Gold Standard Approach

Connecting People to the Power of STEM

At FIRST, communications and storytelling are designed to do more than raise visibility and awareness. Our approach builds trust, strengthens communities, supports organizational growth, and creates opportunities for more young people to experience the power of STEM.

That purpose guides every story we share, partnership we build, and campaign we launch. Through strategic communications, we inspire students to join teams, guide new mentors and coaches, and help potential sponsors understand the value of investing in FIRST programs to further STEM opportunities. Our work is all about turning awareness and inspiration into action.
Mark Rober1
Our Work

The Many Ways We Tell the FIRST Story

No two initiatives look exactly alike. Some campaigns are designed to expand awareness, others to deepen engagement, strengthen partnerships, and elevate our community's voices. Our versatility of storytelling approaches advances the FIRST mission and supports a greater global impact.  

Campaigns

Global campaigns designed to expand awareness of FIRST, challenge preconceived notions of STEM, and showcase the lifelong impact of FIRST participation.
Explore Award-Winning Campaigns

Entertainment & Film

Long-form storytelling initiatives that have brought the experiences of FIRST participants to broader audiences through film, television, and streaming platforms.
See Where We've Been Featured

Strategic Partnerships

Mission-aligned collaborations that have leveraged the reach and influence of global brands to inspire future innovators and expand access to STEM through FIRST.
Explore our Collaborations

Celebrity Advocates

Collaborations with celebrities, creators, alumni, and industry leaders who help amplify the life-changing impact of FIRST programs.
Get to Know Our Ambassadors

Community Storytelling

Authentic stories from across the FIRST community that inspire action, celebrate achievement, and showcase the life-changing impact of FIRST programs.
FIRST Impact & Annual Reports #PeopleofSTEAM Blog Series

Media & Thought Leadership

Through media relations and thought leadership, FIRST elevates conversations about STEM education, workforce development, and student opportunity.
FIRST in the News FIRST Press Room
Our Reach & Impact

Trusted by Global Brands, Powered by Proven Results

As the gold standard in youth robotics, FIRST combines unmatched reach, engagement, and brand leadership to deepen STEM impact across communities and audiences locally, regionally, and globally. 
4 M+ Parents, educators and community members reached annually
200 + Fortune 500 companies support FIRST
25 + Industry recognitions awarded since 2019
100 M+ Media impressions gained per year
Our Brand Resources for You

Explore Resources, Tell Your FIRST Story

Inspiring the next generation of innovators takes advocates, mentors, partners, and communities working together to tell their FIRST story and help advance the FIRST mission. Explore resources available for FIRST program delivery partners, sponsors, teams by clicking the tabs below.

  • Program Delivery Partners

    PROGRAM DELIVERY PARTNERS

    Start Strong as a FIRST Program Delivery Partner

    Whether you're launching an event, recruiting teams, engaging sponsors, or growing awareness in your region, these resources are designed to help you strengthen outreach, maintain brand consistency, and tell compelling FIRST stories.

    Teams compete at the FIRST Tech Challenge European Premier Event in 2025.

    FIRST SharePoint

    Access trainings, templates, brand assets, project files, and marketing resources available to FIRST partners and staff.
    Access (login required)

    FIRST Marketing 101 Lessons

    Explore FIRST marketing videos and other trainings covering social media strategies, lead nurturing, media training, and more.
    View Lessons

    FIRST Brand Guidelines

    Learn how to use the FIRST brand consistently with logo standards, messaging, typography, colors, and visual identity guidelines.
    View Guidelines

    FIRST Logo Downloads

    Download official FIRST logos, program marks, and brand assets for use across print, digital, and event materials.
    View Downloads

    Season Content Resources

    Explore ready-to-use marketing materials, graphics, videos, and messaging to help promote the current FIRST season.
    View Downloads

    FIRST Marketing Collateral

    Access brochures, guides, presentations, and other official FIRST resources to support outreach, recruitment, and community engagement.
    View Downloads Order Print Materials (U.S./Canada Partners, login required)

  • Sponsors & Supporters

    SPONSORS & SUPPORTERS

    Grow Your Impact as a Sponsor of FIRST

    Whether you're a current supporter or exploring ways to get involved with the global FIRST community, these resources provide insights, guidance, and examples of how organizations partner with FIRST to inspire young people, strengthen communities, and advance STEM education.

    become-a-sponsor-financial-sponsorship

    Become a Sponsor

    Discover how partnering with FIRST helps inspire the next generation while advancing your organization's business and community goals.
    Learn More

    Supporter Guidebook

    Learn what it means to be a partner of FIRST and explore the opportunities available to support students in STEM education through FIRST.
    View Guidebook

    Partnership Success Stories

    See how organizations across industries partner with FIRST to achieve meaningful business and community impact.
    View Partner Stories

    FIRST Annual Impact Report

    Review the results, stories, and metrics that highlight the global impact of the FIRST community each year.
    View Report

    FIRST 10-Year Longitudinal Study

    Access one of the most comprehensive longitudinal studies in K-12 STEM education, conducted by Brandeis University to measure the long-term outcomes of FIRST participants.
    View Study

  • FIRST Teams & Coaches

    TEAMS & COACHES

    Get Your FIRST Team Ready for the Season

    Whether you're crafting the perfect social post for your team or conducting outreach about FIRST in your community, these resources are designed to help you celebrate your achievements and share your impact with confidence.

    FIRST® Tech Challenge Team 17792 “Amigos Droids” of Belo Horizonte, Brazil celebrate winning the Inspire Award at FIRST® Championship in Houston.

    FIRST Marketing Tools

    Browse marketing tools, guides, templates, and resources from across the FIRST resource library all in one place.
    Find Marketing Tools

    FIRST Brand Guidelines

    Learn how to use the FIRST brand consistently with logo standards, messaging, typography, colors, and visual identity guidelines.
    View Guidelines

    FIRST Logo Downloads

    Download official FIRST logos, program marks, and brand assets for use across print, digital, and event materials.
    Learn More

    FIRST Marketing Downloads

    Access brochures, guides, presentations, and other official FIRST resources to support outreach, recruitment, and community engagement.
    View Downloads

    FIRST Season Brand Downloads

    Download, share, and celebrate FIRST® CANOPY™ with season resources, including game logos and style guides, social graphics, posters, and wallpapers.
    View Downloads

    Team Management Resources

    Find resources to support team planning, recruitment, fundraising, communications, and day-to-day operations.
    View Resources
PROGRAM DELIVERY PARTNERS

Start Strong as a FIRST Program Delivery Partner

Whether you're launching an event, recruiting teams, engaging sponsors, or growing awareness in your region, these resources are designed to help you strengthen outreach, maintain brand consistency, and tell compelling FIRST stories.

Teams compete at the FIRST Tech Challenge European Premier Event in 2025.

FIRST SharePoint

Access trainings, templates, brand assets, project files, and marketing resources available to FIRST partners and staff.
Access (login required)

FIRST Marketing 101 Lessons

Explore FIRST marketing videos and other trainings covering social media strategies, lead nurturing, media training, and more.
View Lessons

FIRST Brand Guidelines

Learn how to use the FIRST brand consistently with logo standards, messaging, typography, colors, and visual identity guidelines.
View Guidelines

FIRST Logo Downloads

Download official FIRST logos, program marks, and brand assets for use across print, digital, and event materials.
View Downloads

Season Content Resources

Explore ready-to-use marketing materials, graphics, videos, and messaging to help promote the current FIRST season.
View Downloads

FIRST Marketing Collateral

Access brochures, guides, presentations, and other official FIRST resources to support outreach, recruitment, and community engagement.
View Downloads Order Print Materials (U.S./Canada Partners, login required)
SPONSORS & SUPPORTERS

Grow Your Impact as a Sponsor of FIRST

Whether you're a current supporter or exploring ways to get involved with the global FIRST community, these resources provide insights, guidance, and examples of how organizations partner with FIRST to inspire young people, strengthen communities, and advance STEM education.

become-a-sponsor-financial-sponsorship

Become a Sponsor

Discover how partnering with FIRST helps inspire the next generation while advancing your organization's business and community goals.
Learn More

Supporter Guidebook

Learn what it means to be a partner of FIRST and explore the opportunities available to support students in STEM education through FIRST.
View Guidebook

Partnership Success Stories

See how organizations across industries partner with FIRST to achieve meaningful business and community impact.
View Partner Stories

FIRST Annual Impact Report

Review the results, stories, and metrics that highlight the global impact of the FIRST community each year.
View Report

FIRST 10-Year Longitudinal Study

Access one of the most comprehensive longitudinal studies in K-12 STEM education, conducted by Brandeis University to measure the long-term outcomes of FIRST participants.
View Study
TEAMS & COACHES

Get Your FIRST Team Ready for the Season

Whether you're crafting the perfect social post for your team or conducting outreach about FIRST in your community, these resources are designed to help you celebrate your achievements and share your impact with confidence.

FIRST® Tech Challenge Team 17792 “Amigos Droids” of Belo Horizonte, Brazil celebrate winning the Inspire Award at FIRST® Championship in Houston.

FIRST Marketing Tools

Browse marketing tools, guides, templates, and resources from across the FIRST resource library all in one place.
Find Marketing Tools

FIRST Brand Guidelines

Learn how to use the FIRST brand consistently with logo standards, messaging, typography, colors, and visual identity guidelines.
View Guidelines

FIRST Logo Downloads

Download official FIRST logos, program marks, and brand assets for use across print, digital, and event materials.
Learn More

FIRST Marketing Downloads

Access brochures, guides, presentations, and other official FIRST resources to support outreach, recruitment, and community engagement.
View Downloads

FIRST Season Brand Downloads

Download, share, and celebrate FIRST® CANOPY™ with season resources, including game logos and style guides, social graphics, posters, and wallpapers.
View Downloads

Team Management Resources

Find resources to support team planning, recruitment, fundraising, communications, and day-to-day operations.
View Resources
work with us

Contact FIRST

Whether you're thinking of joining the FIRST community as a partner, planning a local event, developing content, sharing a success story, or looking for more brand guidance, we're here to help!
Contact FIRST