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FIRST standards and policies protect valuable FIRST assets and help build and maintain a strong and consistent visual identity for FIRST.
2024-2025 FIRST® DIVESM presented by Qualcomm
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FIRST Branding
Standards and Policies:
- FIRST Branding & Design Guidelines
- FIRST® LEGO® League Division Brand Guidelines
- Policy on the Use of FIRST Trademarks and Copyrighted Materials (including FIRST and The LEGO Group Intellectual Property)
- FIRST Alumni Use of FIRST Intellectual Property (IP)
Logo Artwork |
For Print & Electronic Applications |
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first-logo-all-formats.zip |
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first-logo-all-formats.zip |
first-brand-separate-elements-all-formats.zip |
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first-brand-separate-elements-all-formats.zip |
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first-brand-separate-elements-all-formats.zip |
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FIRST Alumni logo - all formats (.zip) (Includes CMYK, Spot, One Color, and RBG files; Vertical and Horizontal layouts) |
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firstroboticscompetition-logo-all-formats.zip |
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firsttechchallenge-logo-all-formats.zip |
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firstlegoleague-logo-all-formats.zip |
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firstlegoleaguediscover-lockup-all-formats.zip |
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firstlegoleagueexplore-lockup-all-formats.zip |
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firstlegoleaguechallenge-lockup-all-formats.zip |
FIRST®, the FIRST® logo, FIRST® Robotics Competition (formerly also known as FRC®), FIRST® Tech Challenge (formerly also known as FTC®), and FIRST® IN SHOWSM are trademarks of For Inspiration and Recognition of Science and Technology (FIRST®). LEGO® is a registered trademark of the LEGO Group. FIRST® LEGO® League (formerly also known as FLL®) is a jointly held trademark of FIRST and the LEGO Group. All other trademarks are the property of their respective owners. ©2023 FIRST. All rights reserved.